The undoing of Cambridge Analytica

The undoing of Cambridge Analytica

Cambridge Analytica, the data analysis firm, is in the midst of a dispute after an undercover sting operation caught senior executives boasting about psychological manipulation, entrapment techniques and fake news campaigns.

In consequence, the firm is at the centre of a firestorm over its sway in multiple elections, and ‘in public have said little about their involvement in Kenya’s 2017 election, but in private it’s a source of evident pride’.

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